Liberator (LUVU) Goes Mainstream on Two Fronts
Liberator Inc. (OTCBB: LUVU) is a dynamic high-growth and vertically integrated company capitalizing on the emerging sexual wellness revolution through the worldwide marketing of the Liberator® brand. This brand aims to compete in a large and growing market with few known brands other than Johnson & Johnson’s (NYSE: JNJ) K-Y® and Church & Dwight’s (NYSE: CHD) Trojan® brands.
Recently, the company announced a new product line that targets more mainstream customers by converting its more obviously themed products into a stylish pillow. Meanwhile, the firm also picked up some analyst coverage that could help its stock reach a greater investor base.
Liberator Targets Mainstream Markets
Liberator recently announced new additions to its Home Décor Collection. Its LoveArts Pillows are designed offer the same functionality as their traditional products, but with stylish designs that seamlessly blend into any bedroom. The result is a product that reaches more mainstream consumers that may be apprehensive about purchasing its other products.
According to CMO Michael Kane, “We really wanted to create an elegant piece for the Home Collection that related to the Black Label in our Shapes and furniture.” Along with its other products, the LoveArts Pillows are being sold directly to consumers and through hundreds of domestic resellers, online affiliates and six international licensees.
Liberator Attracts Analyst Attention
Liberator has also made progress in reaching more mainstream investors after announcing the availability of a new third-party research report. The in-depth report by research firm Goldgaber Research discusses the company, its proprietary products, and initiated coverage with a 12-month price target of $1.00 per share – a 516% premium to its current market price.
According to the report, “Reflecting the progress the franchise has made in becoming a mainstream brand, Liberator has sold $60 million in products and spent nearly $9 million in print advertising including appearances in numerous mainstream publications. Additionally, Liberator has been featured in both television programs and movies, including memorable scenes featured in two movies, Meet the Fockers and Burn After Reading, which had a combined gross of approximately $680 million globally.”
A Great Investment Opportunity
Liberator represents a great investment opportunity at its current levels, especially as it targets new customer demographics and expands its investor awareness. The company’s sales have shown exceptional year-over-year growth, while its net loss has narrowed to a point where profitability appears to be on the horizon.
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