CrowdGather (CRWG): Answering the Call for Higher ROI Advertising
CrowdGather Inc. (OTCBB: CRWG), a leading provider of forum communities on the Internet, similar to companies like Quepasa Corporation (AMEX: QPSA) and IAC/InterActiveCorp (NASDAQ: IACI), is answering the call for higher returns on investment in online advertising through a combination of targeted forums and a unique advertising platform.
Superior Targeting Means Higher ROI
Online advertising is all about targeting. Simply put, advertisers are willing to pay a premium for an audience that’s more likely to take action. This is why banner advertisements have very low CPM rates for publishers and why Google Inc. (NASDAQ: GOOG) has become one of the world’s largest companies with its highly effective contextual and search based targeting.
CrowdGather targets highly specific demographics by developing online forums catering to specific niches. For instance, the company’s PBNation.com’s user base is far more likely to purchase paintball gear than visitors on any other type of website. As a result, the paintball forum will provide a much higher ROI to advertisers than an outdoors blog, for example.
Not Your Typical Visitors & Users
CrowdGather’s user base is not your typical web visitor or social media user either. Rather, the company’s online forums attract “power users” that are far more passionate and engaged than the average web visitor. This translates to a number of benefits for online advertisers, ranging from free grassroots advertising to more online reviews and referrals.
According to Zack’s Research, the company’s average users are:
- 10x more likely to publish a blog;
- 3.5x more likely to recommend a purchase;
- 9x more likely to organize an event;
- 4x more likely to post reviews online; and,
- 3.5x more likely to share new products.
New Platform Enhances Targeting
In June of 2010, CrowdGather acquired Adisn Inc. in a stock transaction that provided it with an advertising agency and proprietary ad serving technology. The company has been working diligently to integrate the business with its own network of forum properties in order to deliver higher margin advertising revenue capable of reaching any scale.
With this platform in place, CrowdGather has developed a scalable and highly effective business model. The company acquires forums at a discount to their intrinsic value and monetizes them more effectively with its proprietary platform. Meanwhile, the firm is also exploring the possibility of extending its platform to non-owned forums and collecting intermediary income.
A Great Investment Opportunity
CrowdGather’s forum network is generating between 220-225 million page views each month with 16 to 18 million unique visitors. With its proprietary online advertising platform, the company is able to effectively capitalize on this tremendous ad inventory. As a result, this may be an attractive opportunity for growth investors looking to supplement their portfolios.
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