Broadcast International’s CodecSys Hits the Mainstream
Broadcast International, Inc [[BCST.OB]] announced that Fixstars Corporation of Japan has used its CodecSys software to create a professional grade video encoder for consumers. The H.264 software based encoder will be unveiled at Broadcast International’s booth at the National Association of Broadcasters (NAB) show in Las Vegas on April 20th to the 23rd of 2009.
A codec is a device or computer program that encodes or decodes a digital data stream. Publishers and broadcasters often use codecs to reduce the size of the media that they provide consumers. This reduced size means faster streaming and less download time for consumers. Meanwhile, broadcasters can reduce their bandwidth costs and publishers can fit more video on their limited media.
CodecSys’ compression technology cuts bandwidth needs by up to 75 percent compared to traditional MPEG2 encoding technologies. This is done via a patented multi-codec technology that analyzes each video stream, reviews the onboard codec library, and selects the codec that is best suited to encode a particular video frame or sequence. By optimizing the entire video using multiple codecs, publishers and broadcasters can create the most optimized solution.
Broadcast International partnered with Fixstars initially to develop its CE-100/200 product line for broadcast professionals. However, the firms have now developed the CE-10 to leverage this codec technology and bring professional video authoring to consumers. The solution delivers full HD video encoding in H.264 format, but can be installed on a PC and allows users the ability to access the power of the PS3® platform as an accelerator.
According to Fixstars CEO Satoshi Miki, “We really feel that in the CE-10 we’ve created a game-changing application because of its ability to provide professional quality encoding at a consumer level. We’re confident that videographers at any level will benefit from its flexibility, speed and quality and eagerly await the response and reactions of the first evaluations from the NAB.”
In the end, the success of this products remains to be seen, but many investors have confidently pushed the stock higher. For now, prudent investors may want to wait on the sidelines until reviews of the new technology start to surface in order to gauge potential demand.
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