A Look at Dynamic Response's Medico Express
Dynamic Response Group, Inc. (DRGZ) shares surged more than 180 percent after it launched its subsidiary Medico Express.
Dynamic Response Group, Inc. [[DRGZ.OB]], a marketing company engaged in the business of electronic and multimedia retailing, announced the launch of its new subsidiary Medico Express after nearly 15 months of Medicare processing its initial application. The Medicare Provider Number, which the company expects later this month, will then allow it to market its services.
Dynamic Response’s Medicare approval will allow it to supply and bill for Medicare-eligible patients. In anticipation of the launch of its advertising campaign, Medico has completed production of several television spots and will being airing them within weeks of receiving its provider number. The subsidiary has been cleared to sell its products in 44 states with the remaining states expected to follow.
“It has been a long time coming, but well worth the wait,” said CEO Melissa Rice. “We believe that we can provide a necessary and more efficient method of servicing the millions of diabetic patients in the U.S., and more specifically the millions of Hispanic diabetics, which unfortunately is the fastest growing segment in the U.S.”
Dynamic Response’s focus on the Hispanic segment has many implications. First, this sector has traditionally been underserved throughout the U.S., despite its growing numbers. Secondly, diabetes among Hispanics is unfortunately the fastest growing segment in the U.S., which creates a large market opportunity for the company.
In the end, Dynamic Response’s subsidiary, Medico Express, is a lean operation that is now set to market using Medicare to a growing and underserved segment in the U.S. Whether or not this pays off remains to be seen, but this is definitely a stock worth watching down the road.
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